Skip to main content

Bulgari Hotel London: A Secluded Sanctuary in Central London

After launching its first hotel in Milan in 2004, Bulgari Hotels and Resorts set its sights on London to open its third property in 2012, where it has remained one of the capital’s most luxurious hotels - and most famous spas - ever since.

By Emma Ponsonby, Co-Founder & CEO of Satopia Travel

A surprisingly cosy home away from home.

Having stayed at Bulgari Hotel Dubai, which has a flamboyant reputation as a playground for royalty, I admit that my expectations for Bulgari Hotel London were perhaps a little over the top. After pulling up outside the property at 171 Knightsbridge we were swept inside to be greeted by the surprisingly cozy and understated interiors. The chic Bulgari Lounge, designed as an Italian-style living room, sets the scene for the hotel’s relaxed sophistication, with plush chairs and couches set around an elegant fireplace, overlooked by photographs of glamorous stars wearing Bulgari jewels. It’s the perfect setting for indulging in the hotel’s afternoon tea, one of my favorite experiences during my stay which I now recommend everyone to go and try for themselves.

Past the lobby, dark wood hallways with pops of bold yellow lead to the 85 guest rooms and suites, which are among the largest in London. My own felt more like a private apartment. The elegant interiors have been overseen by Antonio Citterio Patricia Viel, the design duo behind every Bulgari Hotels and Resorts property, and nod to both British craftsmanship and Italian heritage. Most of the furniture has been crafted bespoke, and my own spacious living room was chicly furnished with a large, plush corner sofa and a long desk, where you often return to find thoughtful gifts – I love the lavender pillow spray to help me drift off to sleep at night – as part of the hotel’s exceptionally attentive service.

Bvlgari Hotel London Bvlgari Suite I Bedroom close up scaled - Bulgari Hotel London: A Secluded Sanctuary in Central London
Image credit: Bulgari Hotel London

Double doors lead onto the bedroom, dressed in sophisticated shades of gray and neutral and with an inviting king size bed sitting centre stage. Bulgari’s silversmith origins have inspired the accessories, notably the bedside table lamps which reference Bulgari’s silver candlesticks and plush custom made silk drapes featuring floral patterns inspired by Bulgari jewelry designs. The opulent marble bathroom is a dark and decadent affair with a huge bathtub, rain shower, and a large vanity area, stocked with sensually scented Bulgari toiletries, making this a space I can really spend some time in.

As indulgent as the bathroom is, don’t leave without a visit to the vast two-floor subterranean spa, luxuriously crafted from Vicenza stone and highlights of green onyx. With a three-lane 25m pool, lined in glittering gold and green mosaics, a detoxifying vitality pool, saunas, steam rooms, treatments courtesy of 111 SPA/CLINIC and Augustinus Bader, and a 150m² gym with an expert team of personal trainers on hand, it offers a complete wellness experience and adds the finishing touch of serenity to Bulgari Hotel London. 

“Perfect as a base for a long weekend of sightseeing, a restful stopover, or for month-long stays, Bulgari Hotel London is your home away from home in the capital and Satopia’s new favorite hotel in the city.”

Emma PonsonbyCo-Founder & CEO, Satopia Travel
BvlgariHotelLondon TheBvlgariSpa Pool 1 HR - Bulgari Hotel London: A Secluded Sanctuary in Central London

The hotel surpasses expectations on every level, and it’s no surprise that there are a small number of residences in the building as it truly is a property that feels like a home away from home. It’s particularly rare in London to find a purpose-built hotel that offers such a superb collection of suites in a fantastic central location, and yet feels so wonderfully tranquil.

If you would like to experience the Bulgari Hotel London for yourself, please contact or contact the hotel directly and mention Satopia Travel for a welcome gift upon arrival. 


A big thank you to General Manager Kostas Sfaltos and everyone on the team for extending such a warm welcome. We met Kostas in 2021 at an event in Dubai and he is one of the most humble, caring, and considerate people in hospitality in London. He is deeply committed to ensuring all guests have an exquisite experience, and under his leadership this hotel will continue to be a special place for Satopia guests. 

Satopia Travel Logo B2 - Bulgari Hotel London: A Secluded Sanctuary in Central London
Satopia is a global community of inspirational people empowering humanity with passion and purpose. 


Massimo Bottura 2 600x403 - Bulgari Hotel London: A Secluded Sanctuary in Central London

Shining a light on Massimo Bottura

From his avant garde culinary art through his fight on food waste and his work to uncover the invisible potential of others, it’s always been about bringing light to the world. When…
Pursuit Chefs Men Hero 600x403 - Bulgari Hotel London: A Secluded Sanctuary in Central London

Why Are so Many Top Chefs Men?

When Clare Smyth became ‘the best female chef in the world’ in 2018, the award itself may have been controversial but her ability definitely wasn’t – she earned Gordon Ramsey three Michelin…
Begin Hero 600x403 - Bulgari Hotel London: A Secluded Sanctuary in Central London

How to Begin Again With Style

For many of us, spring is the moment when we slough off our long dormant season and enter the world again. We’ve had a year of down-time, spinning our wheels, planning our…